We believe that, over time, better relationships drive stronger growth. So we focus on delivering a 'breakthrough' client experience. We engage with clients. We speak their language. We make their concerns our own.
Jeweller Links of London appointed us to assist with its international tax structure after its Managing Director had 'conversations with people who talked very positively about us'. This was good to hear: we aim to serve our clients so well that they become active advocates for us.
Another example: when Derwent Valley Holdings planned a merger with London Merchant Securities to create £2.4bn group Derwent London, they asked us to act as reporting accountant. Within 24 hours of the call we had assembled a strong team. Then, at the very first meeting, the reporting deadline was cut by half. Our team rose to the challenge and delivered on time.
Our people are continually engaged in getting to know their clients better, anticipating their needs and giving the best, tailored advice. This strong understanding of our clients helps nurture long-term relationships – last year, in the Leisure and Hospitality sector we assisted on the £107.5m sale of Paramount Restaurants to PPM Capital Management – who subsequently retained us as auditor and tax adviser, recognising our quality service and sector expertise.
We believe strongly that understanding and insight are honed by face-to-face contact. Clients accustomed to arm's-length relationships with other advisers are often pleasantly surprised to find how accessible and hands-on our partners are. That's the key to delivering a 'breakthrough' client experience: we take it very personally.
So how does working with BDO Stoy Hayward feel distinctive for our clients?
We are flexible. The best relationships involve give and take; the best solutions evolve and develop. We adapt as client needs change.
We have an inherent understanding of what creates and drives growth. Our senior people are very hands-on. Their accumulated experience allows them to grasp the essence of a client's problem swiftly and accurately.
We will challenge you when we feel it's appropriate. We may not always accept what we are told at face value. We are rigorous in establishing client objectives and in arriving at the most effective way to meet them.
We want to keep in touch with you and your milestones. We keep in contact with clients as projects progress to ensure that any concerns are addressed, before they turn into problems.
We do what we say we will do, when we say we'll do it. We firmly believe that promises have to be kept. If events get in the way, we talk to our clients immediately.
We know our business and we understand yours. We deploy experienced people with the appropriate specialist skills. Crucially, they also bring direct experience relevant to the client's business. They have the expertise to consider a client's stated objectives in an industry context.
We continue to focus on delivering the BDO Stoy Hayward client experience. Through our Client Listening Programme we know that clients appreciate our refreshingly different approach when working with us.