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Bruce Sandell

There’s only one way to describe my cycling style: I’m a rouleur (obviously).

Bruce SandellI’ve been in media for over 25 years. I worked at one of the biggest UK Media companies in IPC Media (now Time Inc) and I’m now working at my second start up, Gruppo Media Limited. I’ve worked on consumer media throughout my career, in music (NME, Muzik and Uncut), in men’s interests (Loaded and Maxim) and now in cycling. I’m always at my best when in a market I am passionate about, so a brand with the mission of being ‘the finest cycling journal, for the most discerning rider’ is just about perfect for me at this time in my life. I’m where I want to be with Gruppo Media Limited. I raised the finance from four angel investors to buy out Rapha, who had launched the business. Gruppo Media is centred around Rouleur Magazine, with additionally a website, online retail and a consumer-facing event.

In the bike shed – shed is a euphemistic term – my current summer ride is a very quick Condor Squadra. I have fallen in love with cyclo-cross and love to ride my Kinesis Pro 6. My “N+1” bike is a Colnago C60 that I am currently getting ready to purchase.

When I’m in the UK, I’m happiest hitting the lanes of Kent on some pretty competitive club rides, but the Alps are my favourite cycling ground. Being in Bourg d’Oisans with the hairpins of Alpe d’Huez stretching up into the sky above is my idea of a good day out.

Picking a favourite cyclist is harder than choosing my favourite bike, or even my favourite record. At the time of writing I’m high on the 2015 Giro, so I will say Philippe Gilbert and also Alberto Contador who looks unbeatable at the moment. You cannot beat a Mark Cavendish sprint victory and Bradley Wiggins for, well, just being Brad, and for that 2012 Tour de France acceptance speech. Finally, a special mention for Miguel Indurain, as no-one rocks a cycling cap quite like Big Mig.

In the immediate future, there’s a club trip to Lac Annecy coming up. Further on, I’m aiming to pass my British Cycling Level Two Coaching Badge and slip under three hours for the marathon in 2016.
I think that the best thing that has happened to me while cycling was discovering a new career opportunity.

Beyond cycling, it’s my wife and two children that occupy my heart and mind.