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Webinar with Marc Anderman, SportsMarketing Survey – Wednesday 23 March 2022

Our opening webinar of the BDOVELO season featured Marc Anderman of Sports Marketing Surveys, a business that is at the cutting edge of understanding trends, attitudes and market dynamics in the cycling industry. Plugged in, literally, to the sales data of 80% of the bicycle trade (Evans aren't playing!), Marc has a unique insight into what is happening on a daily basis at store level, providing real value to key decision makers who influence the shape and design of our n+1 and how we buy it.

Governments, brands, lobbyists and the trade are all interested to understand where cycling is going.  

Watch the webinar for the full insights but in summary Marc flagged some important trends to watch including; direct to customer, e-bikes and e-cargo bikes, the growth of advocates, the marketing opportunity associated with the 2023 World Championships in Scotland, the entry into the bicycle market of the automobile industry and the importance of children and cycling.

Of course this is just the tip of the iceberg but if you want more then you'll have to invest in their reports! Thank you Marc for the insights and an engaging hour discussing trends in the sector. 

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