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Article:

BDO and WARC launch the third global Martech survey

12 June 2019

Today we have launched our third annual survey investigating the trends and investment in marketing technology, and we need your support! BDO and WARC by Ascential, the global authority on advertising and media effectiveness, are working in association to determine the state of marketing technology use and investment across the globe with views on budgets, current and future technology use, customer experience and martech skills.

Last year, our pioneering research valued the global martech market at a combined worth of $99.9bn a year – with respondents expecting martech budgets to increase over the next 12 months. So what’s changed since then? A skills gap was identified within respondents – both on the brand and agency side, so how are these challenges being addressed? What skills do senior leaders value most in new and experienced hires? 

The survey will take around 10 minutes to complete, and every respondent will be sent a full copy of the resulting report.

In addition, you will be entered into a prize draw to win one luxury Fortnum & Mason hamper! Just provide your contact details at the end of the survey for your chance to win.

Click here to take the marketing technology survey

The deadline for completion is Friday 28 June 2019. The hamper prize draw will be conducted by BDO once the survey has closed.