Competitor Analysis and Market Research
11 March 2014
Understanding the market is a core element of any large-scale change programme. By understanding how competitors in the private, public and third sectors are delivering services, councils can improve the quality of their own services and determine the best option for future delivery models. We are experts at producing competitor analyses and carrying out hard and soft market testing. We support councils to:
- Review services to provide an analysis of local and national competitors
- Carry out price benchmarking
- Put together service packages for market testing
- Engage in soft and hard marketing testing with potential partners
- Engage in dialogue with local authority partners about opportunities for collaboration
Our impartiality and our ability to understand the core strategic needs enable us to get high value results for our clients.
Case Study - South Gloucestershire
BDO were commissioned by South Gloucestershire Council (SGC) to carry out a review of the Council's traded services. At the time of the review the council was delivering a large number of traded and charged for services and they wanted to develop a strategy to determine the future model for the Council's trading activity.
In order to support the council to develop a strategy we carried out a high level options appraisal and targeted service reviews to determine whether there was scope to expand the number of services being traded by the council.
Our review identified a number of areas where SGC could expand their existing traded services by targeting new clients or diversifying the range of services offered. Our report recommended that the Council needed to change its delivery structures in order to best realise the potential of its traded services. The report and our recommendations have helped to shape the Council's strategy for these services as well as provide useful information on the market to help inform operational decisions in each trading unit.