• Charity Retail Trends and Sales Tracker

    Highlighting the key areas disrupting the UK market, which charity retailers need
    to prioritise in the year ahead.

Industry issue:

Charity Retail Trends and Sales Tracker

02 March 2021

Charity retailers share many of the UK's high streets with their commercial retail counterparts. Competing to attract consumers and grow their share of spending, they face many of the same headwinds; the continued growth of online shopping and fragile consumer confidence.

However, charity retailers also have their own unique advantages and challenges. They are able to compete on price and they are uniquely placed to respond to changing attitudes towards environmental sustainability and fast fashion. At the same time, they need to be mindful of their charitable objectives, while harnessing change and adopting a commercial mind-set in order to remain competitive.  

Often a fundamental part of a local community, charity shops are a crucial touchpoint for a charity's brand. As charity relies on volunteers and donors for its income, the shops are key to its ability to attract and engage with those all-important people.

Charity retailers will also need to deal with the complexities of the Gift Aid system, which provides a valuable source of income, and important engagement with customers, for many but which requires careful management to operate successfully. Especially as you prepare to reopen your shops post-lockdown, now is a good time to reflect on your existing retail Gift Aid processes; how these can be adapted and improved to help improve the customer experience and grow much needed revenue.

It has therefore never been more important to keep up to date with what is going on and benchmark your performance in order to thrive. Our Charity Retail Sales Tracker and our annual Charity Retail Forecasts Reports will help you do just that.

Annual Charity Retail Forecasts Report

Underpinned by the data and emerging trends from our Charity Retail Sales Tracker, our annual Charity Retail Forecasts Report highlights the key areas disrupting the UK market, which charity retailers need to prioritise in the year ahead in order to succeed.   

The report draws on our broad range of sector expertise and experiences to examine the latest developments and challenges the charity retail sector is facing and provides insights into the impact of commercial retail and changing consumer attitudes.

Download the Charity Retail Forecasts Report

The Charity Retail Sales Tracker

As a charity retailer it is important for you to understand how your charity shops are performing compared to your competitors on the high street - both charity and commercial.

Our Charity Retail Sales Tracker tracks the sales performance of c.4000 charity retail shops nationally, allowing you to benchmark your charity’s performance against your peers. Published on both a weekly and monthly basis, the Charity Retail Sales Tracker breaks the data into charity size and includes a comparison to the commercial high street.

In exchange for submitting data through our simple form, charity retailers have access to their own report which allows them to clearly and easily track their own position and individual performance.

If you are a charity retailer and you would like to take part in our Tracker, please complete the form and we will be in touch to discuss your involvement.

I want to take part

Charity Retail Sales Tracker – Monthly FD Summary

We know that charity Finance Director’s and senior leadership teams are often interested in what's going on in the sector and value the opportunity to benchmark performance against peers, but do not require the level of detail included in our main Charity Retail Sales Tracker reports.

Our Monthly FD Summary shares the highlights and the headline figures, allowing you to do just that. Register your details below to receive our monthly FD summary.

I want to receive the FD Summary

Read the latest edition


For further infomation please contact Zarine Manekshaw or Fiona Condron.