BDO’s monthly High Street Sales Tracker (HSST) recorded a -3.6% fall in overall year-on-year sales for June, making it the worst June in over 10 years.
Sales of lifestyle goods for the month were down -0.2% compared to June 2015 and fashion dropped to -4.9% - the sector’s second lowest monthly figure so far this year. Sales of homewares were down -6% year-on-year and non-store sales rose just 15.8%.
A strong start to June saw overall sales grow 3.8% year-on-year in the first week, but the ‘Brexit effect’ hit retailers with increasing severity as the month wore on. Sales reversed to a -3.1% drop in the second week and by the final week of June – two days after the ‘leave’ campaign declared victory – overall year-on-year sales had plummeted -8.1%.
June’s gloomy results make it the fifth month in a row that the UK’s high streets have seen negative growth. It was also the first time in almost a year that all three sectors – lifestyle, fashion and homewares – recorded negative growth in the same month.
Sophie Michael, Head of Retail and Wholesale at BDO LLP, predicted a challenging period ahead for the high street. “Many retailers may have hedged against the falling pound for the short term, but if sterling stays at these levels, the cost of importing goods and further erosion to margin may need to be passed onto the consumer”. She urged, “It is even more important now for retailers to focus on their product offering and service. While reports suggest that average income has reached a historic high, the challenge for retailers is to convince consumers to spend their surplus income with them, amid the temptation of a post –Brexit spending paralysis.”
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Accountancy and business advisory firm BDO LLP has a clear ambition to be known in the market for exceptional service delivered by empowered people. The Mid-Market Monitor shows that BDO is the market leader for client satisfaction for the fourth year running – outperforming all its major competitors.
BDO’s heartland is the mid-market. The UK mid-market accounts for less than 1% of all firms but delivers a third of UK revenue and one in four jobs. In the last five years, medium-sized businesses have grown turnover by 55% and profits by 110%. BDO’s New Economy research (www.bdo.co.uk/neweconomy) calls for the government to put the UK mid-market at the heart of its plans to rebalance the economy and help this already successful sector expand further.
BDO LLP operates in 18 offices across the UK, employing 3,500 people offering tax, audit and assurance, and a range of advisory services. BDO LLP is the UK member firm of the BDO International network with revenues approaching £400m.
The BDO International network provides business advisory services in 154 countries, with 64,500 people working out of 1,400 offices worldwide. It has revenues of $7.3bn.
Rebecca Williams or Sophie Longley
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