Acquisition of DirectionGroup by Unlimited Group

Deal typeTransaction Services
IndustryTechnology & Media
Client nameUnlimited Marketing Group Limited

BDO provided financial and tax due diligence support to Unlimited Group on their acquisition of DirectionGroup. 

Unlimited Group, the data-driven digital marketing group, acquired leading B2B marketing agency DirectionGroup as it further extends its offering across the Technology and B2B sectors. DirectionGroup brings extensive expertise in brand creative, content, conversion and consulting.

“BDO provided invaluable support throughout the transaction. They adopted a pragmatic approach with focused diligence findings that displayed sector insights as well as a proactive attitude. I look forward to working with them on future opportunities.”

Kathryn Herrick, Group Chief Financial Officer - Unlimited Marketing Group Limited