BlueFocus, China's leading marketing services group, has agreed to acquire a majority stake in We Are Social, the world’s largest specialist social media agency network.
We Are Social, which was established in London and now operates in eight countries around the world, will continue to operate as an independent brand under the leadership of its existing management team while BlueFocus will provide support for it to continue its rapid growth and expansion into further key markets. We Are Social’s global clients will also gain insight and access to the fast-growing Chinese market.
BDO provided financial and tax due diligence services to BlueFocus.
"The BDO team worked closely with us throughout the transaction, providing valuable insight into not only the finances but also operations and strategic drivers of the target’s global business that supported our commercial assessment".
Dongning Liu, Investment Manager, BlueFocus Communication Group