Investment in LoopMe Ltd by Mayfair Equity Partners

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services
Client nameLoopMe Ltd

BDO has provided financial and tax vendor due diligence services to LoopMe Limited (LoopMe) in its recent transaction with Mayfair Equity Partners (Mayfair). Subsequent to performing vendor due diligence, BDO also provided top-up buy-side financial and tax due diligence services to Mayfair, with transaction advice provided by independent specialist teams.

Founded in 2012, LoopMe is headquartered in the UK and has additional offices in the US, Ukraine, Singapore and Hong Kong. LoopMe’s core business helps brands and agencies achieve better advertising results powered by its AI-platform and flagship product PurchaseLoop. LoopMe’s marketplace powers more effective supply and demand connections, rooted in programmatic delivery. 


“LoopMe has experienced phenomenal growth over the past ten years, particularly in the U.S., within the mobile video app ecosystem and now in CTV. As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.”

Stephen Upstone,  CEO & Founder - LoopMe

“BDO’s team leveraged their deep sector knowledge within digital marketing and through the course of our process showed unerring commitment to ensure we were prepared and able to demonstrate the value in our business to potential investors and ultimately to Mayfair Private Equity.  We were grateful for their guidance and support throughout and consider them a trusted advisor. ”

Andrew Small,  Chief Financial Officer - LoopMe

"LoopMe is a leader in what is probably the most active and investible sectors.  It was a real pleasure to work with Stephen, Andrew and their teams on the initial diligence process and then to have our specialist deal advisory teams guide Mayfair through the final stages of their investment.  At BDO we love a success story and it's even better when two clients come together with an exciting future ahead of them.  We wish both LoopMe and Mayfair all the best with delivering their future growth plans."

Conor Lambert, Corporate Finance Partner, BDO LLP