Minority investment in LeMieux Equestrian by LDC

Deal typeM&A & Private Equity
IndustryRetail & Consumer
Sub-industryConsumer & Retail

LeMieux is one of Europe’s fastest growing equestrian brands offering both rider and horse wear. LeMieux’s products are globally recognised for their quality, durability, technical performance, and design. Originally known for its saddle pads, the brand has since expanded its range into most areas of equestrian equipment, as well as premium rider wear and accessories, creating a signature LeMieux look and colour story. The brand is sold via over 500 traditional and online retailers in 69 countries and increasingly through its own website.

The business was founded in 2004 by Lisa and Robert Lemieux, a former professional event rider, British National Champion and Olympian. Following the move to new purpose-built premises in 2019, the business is now on track to generate revenues of over £22million in 2021, having grown by more than 30 percent each year since 2008.

BDO acted as buyside advisor to LDC on their minority investment, which will help the business achieve its ambitious growth plans and capitalise on its position as a digital leader in a market experiencing accelerating channel shift.

“We were really pleased to have supported LDC on their investment in LeMieux. Our role was to provide sector insight into the process, looking at changing consumer behaviours and the key value brands have, both today and over the years to come.  LeMieux is a great brand with incredible customer loyalty and we were delighted to have been able to support LDC in investing to allow the full global potential of the brand to be achieved."

Laura McNaughton, Partner, BDO