Headquartered in London and with offices across North America, Europe and Australia, Captify has a strong presence globally, working with over 800 brands, including Amazon, Microsoft and eBay.
This acquisition is expected to strengthen the position of the combined Verve and Captify business in the UK and US market, in particular bolstering their combined demand side offering.
“Throughout our process, Conor, Iona, and the BDO team were approachable and supportive, offering relevant advice across the engagement. Their depth of sector knowledge was evident, allowing them to quickly get up to speed and seamlessly integrate as an extension of our own team. With their flexibility and professionalism, we were able to bring the transaction to a successful end with Captify’s next step within the Verve Group. I enjoyed working with BDO and would recommend the team to anyone considering a process.”
Jason Curry, Chief Financial Officer, Capity Technologies Limited
"We are thrilled to have completed another significant deal in the programmatic marketing services space, working alongside Captify. It was great to leverage our deep understanding of the market and broader expertise to support Captify in executing this transaction. We continue to seek more opportunities to assist businesses in a sector we truly enjoy, and it was a pleasure to collaborate with Jason and his team to bring this deal to completion."
Conor Lambert, Deal Advisory Partner - Transaction Services, BDO LLP
The BDO project team included:
Conor Lambert, Iona Stevenson, Will Hyatt, Karishma Nagar, Bradley Toseland, Davina Dhaliwal (Financial due diligence)