Sale of Chapman Entertainment's assets to CLASSIC MEDIA UK Limited

Deal typeM&A
IndustryTechnology & Media

Sale of Chapman Entertainment Limited’s assets (the entire programme portfolio and ongoing licensing rights) to CLASSIC MEDIA UK Limited (“Classic”), part of DreamWorks Animation SKG, Inc. (Nasdaq: DWA). TV programme producer and licensor Chapman Entertainment’s programme portfolio included four well known pre-school animation titles and brands: FiFi and the Flowertots; Little Charley Bear; Roary the Racing Car; and Raa Raa the Noisy Lion.   The opportunity was initially referred to BDO by Coutt’s media team and our BR team led by Tony Nygate were appointed as administrators to Chapman. The M&A team comprised of Gareth Davies and Diana Preotu who were charged with exploring strategic options in relation to each of the Chapman Properties via an accelerated M&A process. The team quickly marketed the Properties which generated interest from a number of high profile local and international media conglomerates. The longevity of the programmes / brands and the licensing yields generated represent a highly attractive investment opportunity for Classic Media, with further upside cash flow potential from both UK and international licensing and merchandising opportunities. Classic also intend to reinvigorate each of the brands through its far reaching digital media network.