Sale of Karmarama by Phoenix Equity Partners to Accenture

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media

Phoenix Equity Partners has sold Karmarama, one of the UK’s largest independent agencies, to Accenture. BDO supported the deal negotiations with analysis and advice around working capital, net debt and the SPA.

"Completing this transaction was at least in part due to the excellent support you've given us and the company over the last few weeks. Completion accounts result in inherent uncertainty, but have to say we all felt a lot more comfortable with you all (BDO) on the case."      

Mark Sargeant, Principal Phoenix Equity Partners