Sale of PRO BIKE TOOL to factory 14

Deal typeM&A
IndustryRetail & Consumer
Sub-industryConsumer & Retail

PRO BIKE TOOL is an online retailer of premium bike tools and accessories, with the majority of sales through Amazon Marketplace across the US, Canada, UK and European territories.

The Company is a category leading brand on Amazon having developed significant brand equity and first-class reviews and ratings owing to its reputation to produce innovative, high specification products built around customer needs. This customer centric business model further differentiated PBT, with exemplary customer service and a strong online social community.

Since launching in 2015, the Business has carved a unique but prominent position in the cycling accessories market, one of the hottest sports and leisure categories, benefitting from structural market growth driven by an expedited shift to online retail, investment in infrastructure, and long-term popularity of cycling – making it particularly attractive for investors.

The acquisition by factory14, one of Europe’s Amazon FBA (Fulfilment by Amazon) acquirers, will really allow PBT to scale and realise its long term vision of becoming a truly global player, as its takes advantage of this dynamic young platform.

"We appointed BDO as our advisors for the sale of our business in October 2020 - one of the best decisions we made.

"We can wholeheartedly recommend Laura, Marc and Gemma – they are an awesome team, delivering above and beyond expectations. They pulled out all the stops to ensure we got a great price for the business we built. The team kept us on track, got us over the line and made it a positive experience, even during the stressful times.

"We feel that they really got to know us and our business. BDO represented us brilliantly during the sales process so that we could still run the business and maximise the sales price. This proved especially true when we went through due diligence – the support and advice provided during that time was exceptional.

"The team was available 24/7 and the professionalism provided was second to none, with great attention to detail.

"When negotiations got tricky, Laura’s expertise and experience came to the forefront, ensuring our desired outcome was delivered."

Chris and Nicole Parr, Founders, PRO BIKE TOOL