Sale of SecondSync Ltd to Twitter Inc

Deal typeM&A
IndustryTechnology & Media

The BDO M&A team has recently advised the shareholders of SecondSync Ltd, a TV analytics company, on the sale of 100% of its share capital to Twitter Inc.   The deal with SecondSync provides Twitter with great access to the UK broadcasters on a great tech platform. It also demonstrates that M&A activity in the social media sector is ramping up as tech giants looking to harness data, capture online sentiment to effectively target customers and increase the attractiveness of their platform for marketeers and advertisers. The dominance of digital in day-to-day interactions has sparked a race in the tech market to understand and leverage data collected.         

"The BDO M&A team delivered an exceptional result for us. They were always accessible, professional and have an expert knowledge of the sector. When the pressure of negotiations reached their peak the quality of advice and security provided by the BDO team was invaluable".       

Andy Littledale, Founding Shareholder, SecondSync Ltd