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  • Hotel Britain 2018

    A guide to the performance of hotels in the UK


Hotel Britain - the guide to the performance of hotels in the UK

23 April 2018

New Economy

The report is the definitive guide to UK hotels performance over the previous year. Our analysis focuses on national and regional performance, highlighting the underlying trends for key markets and segments. Our research also considers other main influencers such as tourism and passenger numbers and external factors that may affect the sector.

The report has been compiled from the responses of a representative cross-section of 649 hotels comprising 53,912 rooms. The results are grouped according to geographic location.

Key findings of Hotel Britain 2018

Highlights from this year’s report include:

  • 2017 proved to be another year of consistent growth for UK hotels despite the uncertainties surrounding the exit of the United Kingdom from the European Union
  • Overseas visitor numbers grew for the eighth consecutive year in 2017 setting a new annual record at 38.9m.
  • Britain is to be coined a ‘staycation nation’ in 2018. Latest figures published by Visit Britain support the theory: Staycations in England were up by 4% in 2017.
  • Daily room rates in the UK grew by 3.4% to £100.58, setting a new record and passing the £100 mark
  • The regional hotel market experienced another year of positive results in 2017, with all regions posting rooms yield growth
  • Hotels in Scotland saw the strongest rooms yield growth of all UK countries, up by 4.9%.
  • Latest research data suggests that there are a further 31,000 hotel rooms with planning permission granted but not yet under construction.

We conclude by predicting the key market developments and key trends for 2018. Download the complete detailed analysis, expert commentary and insights into future prospects. This edition looks at what 2017 was really like for our hotels sector.