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  • Hotel Britain 2019

    Hotel Industry Trends Report.


Hotel Britain - A check in hotel growth

09 April 2019

Hotel Britain is the definitive guide to UK hotels performance over the previous year.

Our analysis focuses on national and regional performance, highlighting the underlying trends for key markets and segments. Our research also considers other main influencers such as tourism and passenger numbers and external factors that may affect the sector.

The report has been compiled from the responses of a representative cross-section of 649 hotels, comprising 53,912 rooms. The results are grouped according to geographic location.

Key findings of Hotel Britain 2019

  • UK hotels have experienced their ninth consecutive year of growth, with occupancy levels reaching a record high despite Brexit uncertainty.
  • London hotels, which drove overall performance, reached the highest occupancy level ever recorded since the compilation of this report at 83.6%. These positive results highlight the resilience of the London hotel market and its capacity to absorb new supply following the opening of approximately 8,000 rooms in 2017-2018.
  • Contrasting with the strong performance seen in the London hotel market, regional hotels’ AARR decline dragged overall performance down by 1.3%.
  • Despite the overall weaker results for the regional market, regional hotels set a new record high occupancy at 76.9%.
  • Hotels in Liverpool saw the strongest rooms yield growth of all UK regional cities in 2018, up by 12.4%, ten years on from the city’s nomination as European Capital of Culture in 2008.
  • The strong performance also comes despite a drop in visitor numbers. According to ONS and VisitBritain, the UK welcomed 37.8m visitors in 2018 – down 3.5% from the 39.2m visitors the previous year. But an uplift is predicted, with an additional million visitors expected in 2019.

We conclude by predicting the key market developments and key trends for 2019. Download the complete detailed analysis, expert commentary and insights into future prospects. This edition looks at what 2018 was really like for our hotels sector.