• Motor Salary Survey 2021

Motor Salary Survey 2021

04 November 2021

Our latest Motor Salary Survey shows that average pay has increased breaking a two-year decline. This is not surprising given the trading conditions and staff shortages during 2020 and 2021. This was particularly driven by increased service department pay as the industry once again had to deal with a shortage in technicians. This led to an increase in the average pay of 5%. When management positions are excluded the average remuneration package increased from £39k in 2020 to £41k in 2021.

Effective remuneration packages are key to ensuring dealership goals are achieved through attraction and retention of the best staff. The results of our Motor Salary Survey provides extensive data which can be utilised to develop remuneration packages. The survey also considers the impact of the COVID-19 pandemic on staffing both in 2020 and beyond.

Other key findings include:

  • Excluding management positions the level of incentive pay fell again – is the traditional remuneration model changing?
  • Average management level pay remained consistent, potentially as a result of pay freezes
  • At its peak 86% of dealership staff were on furlough
  • Compared to last year a lower proportion of respondents expect to have fewer staff as a result of the pandemic.

The data was compiled from groups and companies that together operate 300 dealership sites across the UK. These entities ranged from single site dealerships to large publicly listed dealership groups. The data collated covers 29 dealership positions covering all departments.

A summary of the report is available below. The full version with the detail for all positions is only available to participants. If you would like to participate in the next Salary Survey in 2022, discuss the report further or talk with us about any wider sector issues, please contact Steve Le Bas, partner or speak to your usual BDO adviser.


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If you would like to participate in the next Salary Survey in 2022 please register here:

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