Budget Dashboard

Key Performance Indicators for Budget coverage and analysis

Below you will find the latest KPIs for our coverage and analysis of the 2022 Autumn Statement. The introduction on each slide will tell you target or benchmark based on 2021.

Traffic to Budget website pages

Based on 2021, our target is to achieve 18k visits for the Budget Homepage and 39k visits for the predictions article.

User time on Budget website pages

The benchmarks based on 2021 are 129 seconds for the homepage and 270 seconds for the predictions article.

Clicks from Mailings

There is no benchmark as we did not have two distinct mailings in 2

Clickthrough rates for Mailings

The overall benchmark CTR from 2021 is 2.4%.

LinkedIn Poll

This is the first time we have run a LinkedIn poll so there are no benchmarks.

Webinar registrations

The benchmark for webinar registrations from 2021 is 1370.