An Economics graduate (and a proud Canadian!), I have built my career delivering impactful marketing strategies for global brands in professional services. I have 20+ years of experience creating and delivering a comprehensive approach to marketing communications – encompassing brand and corporate messaging, lead generation and account management. I’ve heard it said that brand is ‘what they say about you when you’re not in the room’ and I love the challenge in creating a compelling link between the intangible services we provide and what buyers really value so that the conversation in the room stays positive!
As head of Marketing, Sales & Clients I focus on strategic brand positioning and supporting our responsible growth strategy. Alongside this I represent BDO UK on the International Brand and Marketing Committee of the BDO Global Network.