Acquisition of Atom42 by Iris Nation Worldwide Ltd

Deal typeTransaction Services
IndustryTechnology & Media

An acquisition by Iris Nation Worldwide Ltd (backer by Cheil Worldwide) of Atom42, London-based digital marketing agency. Atom42 is a full-service digital marketing agency that creates bespoke online marketing campaigns for clients using its proprietary digital solutions. It holds clients from a wide array of sectors from charity and travel to online publishing.

This acquisition should allow Iris Nation Worldwide Ltd to create bigger synergies with their core business, and previous acquisitions.

"BDO kept us up-to-date with developments whilst they were conducting their fieldwork so we could address issues as they arose and there were no surprises in the DD report. They were professional and personable and I’d be happy to recommend them to others. We will be working with them again soon!"

Rob Russell, Group Finance Director, Iris