S4 Capital has acquired Circus Marketing, an integrated digital agency which will be merged around MediaMonks, the first agency acquired by S4. Circus will add $38m in revenue to the group, and a strong global presence, including Mexico, Brazil, Argentina, the US and a new office in Spain. Circus is a pure-play digital shop that creates content strategies and campaigns for brands such as Facebook, Google, Netflix, Spotify and Uber.
BDO provided financial and tax due diligence, and tax structuring advice to support S4 throughout the process.
“This project represented another opportunity for us to work closely with our exciting client S4 and a vibrant target, in Circus, operating and leading the way in the world of digital marketing. With a team comprising staff from BDO UK, US and Mexico we were able to once again show our cross border transaction capabilities and add to our burgeoning credentials in the sector.”
Conor Lambert, Corporate Finance Director, BDO