BDO provided buy side financial and tax due diligence on the acquisition of Croud by LDC. LDC secured a £30m minority investment, and will back the existing Management team of Luke Smith and Ben Knight.
Croud is a global digital marketing agency with offices in London, New York, Sydney and Shrewsbury. The deal will support Croud to further accelerate global growth via its innovative service delivery that combines its proprietary technology with Croud’s worldwide network of over 2,400 on-demand digital experts.
“Croud is a fantastic business with a unique operating model, and we enjoyed working with both LDC and Croud on this transaction.”
George Byron, Director, BDO