Acquisition of Purepromoter Limited by Spotler Group B.V.

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services & Media and entertainment & Technology
Client nameSpotler Group

BDO provided financial and tax due diligence services to Spotler Group B.V. on their acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform. 

The Spotler Group is a European organisation specialising in data driven, omni-channel and marketing automation technology. With over 2500 clients in 8 European countries transmitting over 9 billion messages every year, Spotler is a European marketing technology powerhouse.

Brighton-based Pure360 is a marketing technology company which specialises in product recommendations, persona analytics, personalised journeys and loyalty programs. Pure360 offers a behavioural-based targeting solution allowing clients to personalise e-mails using purchase-related customer behaviour data, and recover and convert customers through basket and browse abandonment e-mails.

This transaction accelerates Spotler's growth and investment in the UK market and enables the Spotler Group to extend its ability to offer powerful omnichannel marketing automation software in the B2C and e-commerce markets.