Acquisition of Snigel by CBPE Capital

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services & Technology
Client nameCBPE Capital

BDO provided financial and tax transaction support to CBPE Capital, a London-based private equity firm, on their investment in Snigel, a European advertising technology platform, based in Dublin.

Snigel is a leading advertising technology company that helps online publishers (website owners) monetise their traffic through programmatic advertising.

CBPE's investment will help  facilitate Snigel's ambitious international growth plans and will allow Snigel to further invest in its proprietary technology.  


“It was a pleasure working with BDO to complete this exciting investment. BDO gave insightful and sector specific advice, leveraging their strong track record of experience in the digital marketing space.” 
Thomas McDonnell, Investment Director, CBPE Capital LLP


"CBPE Capital's investment in Snigel is indicative of the interest in the digital marketing space that BDO has seen in recent years, particularly from private equity investors.

Snigel presents an excellent opportunity for CBPE to expand its portfolio and generate sustainable growth on its investment. We are excited to see how Snigel develops in the coming years.

It was a pleasure to work with  CBPE , and congratulations to the Snigel team on the completion of the transaction."

Conor Lambert, Partner, BDO LLP