Acquisitions of Datalicious Korea and Conversion Works by S4 Capital Plc

Deal typeCapital Markets & Transaction Services
IndustryTechnology & Media
Client nameS4 Capital plc

BDO has provided financial due diligence for MightyHive (part of the S4 Capital Group) on their acquisitions of Datalicious Korea and Conversion Works.

Datalicious Korea is a data and analytics consultancy led by Sun-Young Kim, a widely recognized expert in analytics, social media ROI measurement, and social CRM in South Korea, along with Dong Hee Lee, Chief Revenue Officer, and Mark Park, Director. Established in 2016, Datalicious Korea have helped clients such as Samsung, Adidas Korea, and SKT with analytics consulting and platform implementation. 

Conversion Works is a UK-based digital analytics, data science and biddable media agency, which is one of three Google Analytics Premium launch partners. Conversion Works partners with clients including Boots, Diageo and Giffgaff, helping them to collect data, predict audience behaviour and target users.

Datalicious and Conversion Works will become part of the MightyHive brand and work closely with MightyHive regional leadership to offer analytics expertise to clients.