Acquisition of MightyHive Inc by S4 Capital plc
Deal TypeCapital Markets & Transaction Services
IndustryTechnology & Media
Sub-IndustryMarketing services & Media and entertainment
ClientS4 Capital plc
S4 Capital is the marketing venture set up by Sir Martin Sorrell, former CEO of WPP. The new group is focused on building a new age/new era digital advertising and marketing services for clients. MightyHive is a market-leading programmatic solutions provider, which is a key partner of Google using and selling its DoubleClick software. This transaction furthers S4 Capital's strategy of aligning award-winning digital creative content, digital media planning and buying and first-party data capabilities.
“BDO engaged with S4 Capital and Peter Rademaker, our CFO and me, as advisors, showing strong dedication to complete the highly competitive mergers with MediaMonks and MightyHive, including supporting our successful listing and subsequent placings. They were very responsive and always willing to share constructive ideas and thoughts on the key issues, across multiple workstreams, providing quality focused outputs throughout the process alongside sector knowledge. We all enjoyed working with the team and look forward to developing the relationship in the future.”
Sir Martin Sorrell, Executive Chairman S4 Capital