BDO provided financial and tax due diligence services to Markettiers4DC on their acquisition of Sassy Create.
M4DC has expanded its group of agencies to include the creative content and production expertise of Sassy Create, which will further enhance M4DC's market position by adding creative production to its current data, strategy, insight, PR and streaming capabilities.
The deal represents the first acquisition by M4DC since Waterland invested in the group at the start of this year.
"It was a pleasure to work with the teams at M4DC and Waterland on this transaction, which represents the first step on M4DC's acquisition strategy since Waterland's investment.
Sassy Create offers an exciting opportunity for M4DC to broaden and enhance its offering, generating further growth. The Sassy Create model will provide M4DC with the capability to expand capabilities and strengthen their existing group production, live, virtual and hybrid event capabilities. We are excited to see how Sassy develops in the coming years as part of the M4DC group of agencies."
Conor Lambert, Partner, BDO LLP