Minority investment in Rosetta Brands by Rockpool Investments

BDO.LiveSite.Deals.IndustryRetail & Consumer
BDO.LiveSite.Deals.SubIndustryConsumer & Retail

BDO advised Rockpool Investments on its majority acquisition of Rosetta Brands.

Rosetta Brands operates a unique high growth B2B Ecommerce-as-a-Service model, offering leading consumer brands a fully outsourced Amazon channel. 

Its proprietary software automates the ordering cycle, while a combination of agency, optimization and vendor solutions allows Rosetta Brands to significantly accelerate its clients’ revenue across the Amazon channel.

Rockpool’s investment will support continued rapid growth in the existing business as well as expanding into new geographies and new product categories.

“We were delighted to work with BDO’s M&A and Commercial Due Diligence teams on our recent investment into Rosetta Brands. BDO’s knowledge of the Amazon space supported and helped to validate our investment thesis for Rosetta, helping brands maximise sales performance on the Amazon platform through the ecommerce-as-a-service offering.”

Darren Green, Partner, Rockpool

“We are delighted to have supported Rockpool in its majority acquisition of Rosetta Brands, with our market leading expertise in the Amazon marketplace. We worked with Rockpool to provide insight into the ongoing development of the Amazon marketplace including competitive pressures, and the evolving proposition.  With a landscape that changes so rapidly, a clear understanding of how to maximise the market opportunity on the Amazon platform was key.

Rosetta Brands is uniquely positioned in the market and has the ability to dominate its niche within the Amazon space, both in the UK and internationally, over the coming years. We look forward to working with Rockpool and Rosetta Brands as their new journey continues.”

Lorna Hopkinson, Managing Director, BDO