Raising a Revolving Term Loan facility to fund the recapitalisation of Croud Holdings Limited

IndustryTechnology & Media
Sub-industryMarketing services & Media and entertainment

Croud Inc. Limited (“Croud” or “the Company”) is a market leading digital marketing agency, offering a wide variety of digital marketing services across the UK, USA and Australia. It provides services via a highly skilled internal team and a unique network of on-demand domain experts, known as “Croudies”. As a result, Croud is able to provide its global clients with greater flexibility, speed and consistency of execution quality, delivering significant ROI for customers.

BDO Debt Advisory successfully supported the Group in raising an innovative and cost-effective revolving term loan facility that also provides access to follow-on capital.

I am delighted with the innovative debt solution that BDO Debt Advisory raised for Croud and LDC. They have delivered a cost-effective package that is flexible from day one and can re-leverage as the business scales”.

Richard Holmes, Chief Financial Officer, Croud