Deal typePrivate Equity & Transaction Services
IndustryRetail & Consumer & Technology & Media
Sub-industryMarketing services & Retail
Client nameAvidity Group Limited
BDO has provided vendor due diligence on the sale of Avidity Group to Hawker SAS (part of Globe Groupe).
Avidity are one of the UK's leading field marketing providers, providing specialist, consumer-focused insights to its client base.
The acquisition of the Avidity Group by Globe Groupe will help create a pan-European consumer marketing agency.
The BDO project team included:
Conor Lambert, Iona Stevenson, Calum Abbott, Will Hyatt, Dan Anderson, Bardley Toseland (Financial due diligence)
Brad Payne, Kevin Johnstone and Daniel Brown (Tax)
Avidity are one of the UK's leading field marketing providers, providing specialist, consumer-focused insights to its client base.
The acquisition of the Avidity Group by Globe Groupe will help create a pan-European consumer marketing agency.
"The acquisition by Globe Groupe is a great outcome for Avidity; indicative of the quality of businesses and brands the team at Avidity have built. It was a pleasure to work with the management during the due diligence process, and we look forward to seeing continued success in the future."
Conor Lambert, Partner, BDO LLP
The BDO project team included:
Conor Lambert, Iona Stevenson, Calum Abbott, Will Hyatt, Dan Anderson, Bardley Toseland (Financial due diligence)
Brad Payne, Kevin Johnstone and Daniel Brown (Tax)