Sale of HIKS Products Limited to FBA consolidator, Profound Commerce

IndustryRetail & Consumer
Sub-industryConsumer & Retail

HIKS Products Limited is an FBA outdoor leisure and sports brand that focusses on the paddle board, urban sports and climbing frame accessories. This sale will enable the new shareholders to take the brand internationally into the USA and European markets.

Profound Commerce is a brand holding company with an employee presence in Austin, TX and Cebu City, Philippines. HIKS Products Limited is their fifth acquisition.  Profound Commerce buys, operates and grows leading direct-to-consumer brands with a major presence on Amazon and other online channels.

"When we first considered selling our business we had several emails from aggregators who were interested, we wanted to make sure we were selling to the right buyer at the right price and were recommended BDO as a specialist.  Throughout the sale process BDO has shown a great understanding of our business and specifically the FBA elements.  BDO has successfully helped us find the right buyer for our business which will support the continued growth of the brand and has secured us the best value as sellers.   I would have no hesitation in recommending BDO as a leading advisor in the e-commerce, retail & FBA markets.  Without the support of the BDO team I don't believe we would have realised the true value of our business."

Simon Staines, Shareholder, HIKS Products Limited

“We were delighted to work with HIKS Products and Profound Commerce in achieving a great deal for both parties in the fast growing and evolving FBA sector.  The FBA market is an exciting space and we are seeing great opportunity to help sellers realise value and aggregators acquire brands that they can bring into their portfolios and achieve strong growth.”

Lorna Hopkinson, Director, BDO