Sale of Trunki by BGF to Heroes

BDO.LiveSite.Deals.IndustryRetail & Consumer
BDO.LiveSite.Deals.SubIndustryConsumer & Retail

Trunki is the leading children’s luggage brand globally. The eponymous ride on suitcase is seen at airports and train stations across the world. Trunki also makes a range of children's accessories including, car seat boosters, child reins and neck pillows.

Heroes is one of the leading FBA aggregators; a technology-driven e-commerce company that acquires, operates, and scales consumer brands with category-winning children and baby products. Heroes’ acquisition of Trunki will support continued growth in the UK, as well as rapid expansion into overseas territories using its global reach and ecommerce expertise.

“The BDO team were great to work with. Their knowledge of the FBA aggregator market enabled us to identify the right buyer for the business, which we were then able to take through to completion. Their market insight was extremely useful and the team provided valuable support throughout the process.”

Fiona Gibson, Portfolio Specialist, BGF

“It was great to support BGF in its sale of the Trunki. We think Heroes is the perfect home for such a heritage British brand that has huge potential in global markets.  Amazon and online market places will allow this brand to gain significant scale under Heroes expertise.  We look forward to seeing the brand continue to flourish and scale globally in the coming years. 

From a market perspective it is exciting to see one of the FBA aggregators now venturing into a non pureplay Amazon brand, and we expect to see more transactions of this nature going forward.”

Laura McNaughton, Partner, BDO