Headquartered in Manchester, Quest is a developer and distributor of affordable beauty and personal care products. Quest’s diverse portfolio of lead brand and private-label products, spanning categories including skincare, haircare, cosmetics, and hygiene, is supplied to leading global retailers across 60+ countries. Central to Quest’s success is a market leading NPD function, instrumental in driving product innovation and delivering high-quality, accessible alternatives to ‘A-brand’ offerings.
Brand Masters is a leading FMCG company headquartered in Breda, The Netherlands. The acquisition of Quest will further diversify its product offering, whilst also extending Brand Masters geographical reach, customer base and sourcing capabilities globally.
"The BDO Transaction Services team, led by Vinny and John, provided excellent vendor due diligence support on the recent sale of our business.
We were impressed with BDO’s approach, which included commercial considerations beyond the numbers and integrated operational and customer insights through engagement with our wider leadership team. Their use of data analytics was also a clear differentiator - leveraging transactional data into insightful analysis provided clarity as to the key drivers of growth and profitability and their work in evidencing the impact of new product development was particularly valuable in articulating our equity story.
The quality of output, combined with their proactive and collaborative approach, gave us confidence throughout the transaction and was important in supporting a successful outcome.
We would recommend BDO to any business considering a transaction."
Antony Wagman (former) Executive Chairman
The Project Team Included:
Vinod Patel, John Burton, Charlotte Centracchio, Nehal Gill