Motor Retail

Motor 150 report | Motor Salary Survey

Motor Retail

Successfully handling challenges has always been a core skill of any motor dealership. However, today there are a multitude of new, significant challenges that motor retailers must tackle.

Many of these are outside their control, such as the ongoing discretionary commission arrangements case,  the who will and who won’t switch to agency debate or efforts made by manufacturers to rationalise their retail networks. Combined with financial pressures on consumers and the changes to National Insurance  and Inheritance Tax announced in the Autumn 24 Budget, many motor retailers are feeling that they are working ever harder for less.

AI is beginning to assist in automotive retail, although 'people still prefer to buy from people'. Retailers must navigate the mismatch in supply and demand for electric vehicles, compounded by the ZEV Mandate and VETS, while maintaining strong OEM partnerships. Lastly, they must anticipate changes in consumer behaviour and the impact of decreasing loyalty to specific car brands.

Tackling day-to-day challenges may be bread-and-butter to motor retailers, but this skillset should also be used to look further ahead. For those retailers looking to do more than simply survive the challenges, developing a longer-term strategic approach will not only ensure survival, but also boost profitability and position them for the next stage in their development be that organic growth, acquisitive expansion, succession or a sale.

At BDO, we work closely with the motor retail sector and with businesses of all sizes - from single-site dealerships to large, listed groups. Our insights are also informed by strong relationships with key industry stakeholders, active participation in webinars and events, and involvement in the AM Awards. To find out more about our services and the latest Motor Retail insights, click here.

Key trends and analysis

We work closely with all elements of the motor retail sector. Our experts regularly speak at industry webinars and events. As leading auditors and advisers in the UK, we work with businesses ranging from single site car dealerships to large, privately-owned and listed groups. We regularly conduct research and publish reports demonstrating that we understand and can help the companies we work with respond to, the trends and developments in the motor retail sector. Our relationships with key industry stakeholders and our completion of the AM100 table all contribute to our knowledge and expertise. Ultimately, all this allows us to help you enhance efficiency and protect profit.

Motor 150 Report 2024

Successfully handling challenges, both internal and external, has always been a core skill of any motor retail business. The industry may have successfully navigated a pandemic and all the disruption that came with it, but now there are a multitude of new, and just as significant, challenges that retailers must tackle.

In addition to revealing the aggregated performance of the top 150 groups in the UK, this year’s BDO Motor 150 Report looks at the range of factors that are causing a further shift in the landscape for motor retailers. We also consider:

  • What's the current view from the first major market to adopt the agency model, Australia?
  • The manufacturers' perspective
  • Whether the recent Budget announcements will put the brakes on business

Importantly, the report also highlights the top priorities for dealers in the coming year.

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Motor Salary Survey 2024

Motor retailers see first drop in average salaries for four years

Motor dealer groups saw an average salary decrease of 1% in the last 12 months, reveals our latest Motor Salary Survey.

This figure, which excludes management positions, although small is the first decrease in four years. The drop is mainly as a result of a fall in incentivised pay by 10%, reflecting the recent financial challenges within the industry.

The largest increases were within the parts and service departments where 5% increases were found. Vehicle departments saw a fall (-2%) where incentivised pay makes up a higher proportion of the typical salary for this role. Service technicians remain the most sought-after role, though this has not impacted pay as much as previous years where salaries have increased by over 10%.

Participants in the survey employ around 18,000 people and in the last year had an estimated staff turnover of 29% down slightly from last years 31%, although overall staffing levels remained consistent.

The report also includes hot topics in retention and reward and thoughts on the impact of electrification on people and skills from automotive recruitment experts Ennis & Co. 


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MOTOR SALARY SURVEY

The full version with the detail for all positions is only available to participants. If you would like to participate in the next Salary Survey in 2025, discuss the report further or talk with us about any wider sector issues, please contact Chris Bond, or speak to your usual BDO adviser.
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Agency model versus Franchise

We explore the latest in the evolving dynamics between the agency and franchise models in the automotive industry and discover if earlier predictions have come to pass.
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Our Services

How we can help

Our specialist national Motor Retail team includes audit and taxation experts as well as a range of specialists that will add real value to your business even in the most challenging of times. Whether you are investing, seeking operational efficiencies, making new acquisitions, struggling with recruitment and retention, reviewing your approach to tax or simply hoping to improve cashflow and working capital, you will find the expertise you need in our team.

Specific services we provide to motor retailers include:

  • External Audit
  • Financial Reporting Solutions
  • Governance, Risk and Compliance
  • IFRS, US GAAP, and International GAAP
  • Support underperforming businesses - forecast preparation and review 
  • Working capital and cash management improvement 
  • Performance and profit improvement
  • Debt restructure and refinance 
  • Stakeholder engagement and management
  • Crisis management and insolvency threats
  • Corporation tax compliance and re-organisations
  • Tax due diligence
  • Capital allowance reviews 
  • M&A tax
  • Real estate tax, including Stamp Duty Land Tax
  • Transfer pricing 
  • VAT
  • Custom duty 
  • Employment tax advice
  • Governance - SAO and CCO advice 
  • R&D Tax Credits 
  • Tax Technology 
  • Employee Car Ownership Plans
  • M&A and transaction support
  • Due diligence and strategic advice
  • Valuations
  • Funding advice
  • Risk advisory and internal control services
  • Fraud prevention and regulation
  • Financial services regulatory advice
  • Data compliance & cyber risk management
  • FCA regulatory assistance and advice


We are already helping many businesses like yours and we are confident that we can help you achieve your goals.

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Get in touch 

If you would like to discuss the Motor 150 Report further or any wider sector issues, please contact Chris Bond, Head of Motor Retail or any of the motor retail team. 

Chris Bond

Chris Bond

Tax Partner, Head of Motor Retail 
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