Whilst businesses across all sectors have been working hard to navigate the financial uncertainties of recent times, many are now looking towards growth and are actively prioritizing innovation as a way to differentiate themselves in the face of competitors. 

Midsized companies are amongst those that have the potential to be the most innovative: small enough to be adaptable to change and large enough to have the capability and resource to pursue innovation projects. 

BDO and the CBI, met a range of midsized companies at a series of 'M-Club' workshops across the UK to hear from business leaders themselves about the challenges and obstacles they face when it comes to embedding innovation and deriving a commercial benefit. Using these discussions as a base, we constructed the BDO Innovation Model which is intended to provide a blueprint for delivering successful innovation within an organisation.