In 2004, 12 economies/regions were identified and a Country specialist for each of these was appointed by the UK firm’s International Liaison Partners. Their brief was to build a greater understanding of the people and markets in order to maximise revenue streams flowing between BDO LLP and the BDO International network.
Maximising secondment opportunities between BDO LLP’s people and the International network were also an important consideration.
These original country/regions identified included Greater China, Israel, Germany, Spain/Latin America, Australia/New Zealand, Former Soviet Union, France, Benelux, South East Asia and USA/Canada. A Country Specialist or, in some cases, joint Country specialists was appointed for each country/region.
The total number of Country specialist has been increased to 18 by the addition of the following country/regions: Southern Africa, Francophone Africa, Switzerland, Ireland, Central Europe and the splitting of the US/Canada liaison between two Country specialists.
The priorities for all Country specialist, in all markets, remain both ensuring that excellent client service is provided to our international clients, and also identifying and implementing a manageable number of initiatives and projects, stream and sector centric, which will identify and open up commercial relationships for both firms with the prospects of finding fee generative clients and projects in the short to medium terms.
Country specialist (known as CCO’s) are tasked to increase international referral levels by increasing focus and understanding of sector strengths in order to maximise on revenue growth opportunities on what are the most important Member Firm relationships for BDOUK.
CCO’s are asked to actively market on a joint basis to targets who require a seamless International service and to improve the management of audit/project risks by enhancing our understanding of a Member Firm's approach, strengths/weaknesses and international experience.
CCOs help to achieve the successful implementation of the agreed strategic secondments with the Member Firm in their country/region, and to oversee the secondment process with respect to their inward/outward secondees.