Acquisition of Firewood Marketing by S4 Capital plc

Deal typeCapital Markets & Transaction Services
IndustryTechnology & Media
Client nameS4 Capital plc

BDO provided financial due diligence for S4 Capital plc on the acquisition of Firewood Marketing also acting as reporting accountant for an associated placing. 

S4 Capital plc, the new age, new era digital advertising and marketing services company, through its existing digital global content practice MediaMonks has merged with Firewood, an international digital marketing agency built on extensive partnerships with some of the world's best-known technology brands. Firewood is the largest independent agency in Silicon Valley and, along with MediaMonks, has recently been ranked as one of the fastest growing agencies by Adweek. Firewood is a leading proponent of the “embedded” model of client partnership, a deeply collaborative way of working with clients to deliver on speed, quality and value.

“BDO was integral at every stage of the transaction and remained focused on and committed to getting the project over the line at all times. The BDO team, covering due diligence, reporting accountant and tax structuring, were throughout timely and responsive, working with all stakeholders, in the UK and US to navigate the various challenges that invariably arise on such a transaction. We're very pleased to have completed another transaction with BDO. They have provided honest and clear advice, acting as a valued extension of our team over our early development. We look forward to working with Conor and rest of the BDO team again soon.“

Peter Rademaker, CFO S4 Capital plc 

"BDO is proud to have completed another successful fund raise and acquisition for S4 Capital. We have enjoyed working closely with Sir Martin, Peter and the wider S4 team as they have driven a rapid and exciting expansion over the last 18 months, leveraging our market leading experience in the digital marketing space across the international BDO network.  We look forward to seeing what happens next!"

Conor Lambert, Director BDO Transaction Services