Acquisition of Oliver, and its parent Inside Ideas, by You & Mr Jones

BDO.LiveSite.Deals.DealTypePrivate Equity & Transaction Services
BDO.LiveSite.Deals.IndustryTechnology & Media
BDO.LiveSite.Deals.ClientNameOliver Group (Inside Ideas)

BDO provided vendor due diligence to Inside Ideas, the owner of in-house agency specialist Oliver, in relation to the investment by You & Mr Jones.

Oliver pioneered the in-house model that is reshaping the marketing landscape by creating dedicated in-house capabilities that operate from within their clients’ organisations.  Founded in 2004, by Simon Martin, Inside Ideas Group also comprises Dare, Adjust Your Set, and Aylesworth Fleming, and has grown to 1,500 staff working in 146 in-house teams across 36 countries, with annual revenues of more than $150 million. Inside Ideas Group clients include Unilever, Adidas, Marriott, BMW, Microsoft, Virgin Media, 3M, Barclaycard, Google, Manulife, PepsiCo and AXA.

Formed in 2015 with $350 million in funding, You & Mr Jones has sought to make investments in areas including content creation, social media, artificial intelligence and data with a stated mission to offer marketers services “better, faster and cheaper” than more-traditional marketing services providers.  


“It was great to have BDO’s support. Derek and the team were responsive, opinionated and pragmatic. They brought in the right people at the right time and demonstrated that they understood both our sector and the inherent challenges of a fast growing and entrepreneurial business, and how best to present this to investors.”
Neal Carter, Chief Financial Officer, Oliver

“Simon and his team have built something special, a global disruptor and market leader in building in-house capability for brands. We have enjoyed being part of their journey and helping them to achieve their ambitions.”

- Derek Neil, Partner, BDO