Acquisition of the operations and brand license for Cadbury World by Merlin Entertainments

BDO.LiveSite.Deals.DealTypeTransaction Services
BDO.LiveSite.Deals.ClientNameMerlin Attractions Operation Ltd

BDO provided financial due diligence for the acquisition of Cadbury World by Merlin Entertainments.

Merlin Entertainments acquired the operations and brand licenses for Cadbury World in the UK from Mondelez.

Opened in 1990, Cadbury World is one of the West Midlands’ most popular attractions with 600,000+ people visiting every year to learn about the nation’s favourite chocolate and the heritage of the Cadbury brand.