Investment in MediaSense by Apiary Capital LLP

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services & Media and entertainment
Client nameMediaSense Communications Ltd

Apiary Capital LLP has acquired a significant stake in MediaSense, the global independent media advisor.

BDO provided vendor due diligence to MediaSense, a leading media advisor to many of the world’s largest companies. Our work facilitated a competitive process and allowed Apiary Capital to move rapidly. Apiary's investment will support MediaSense to accelerate its growth.

"Derek and George’s sector and transaction experience was brought to bear with great effect, evidencing the value drivers and delivering a report that facilitated a better transaction."

Andy Pearch, Co-Founder & COO, MediaSense

"Despite being appointed  by the vendor, it was a delight to work with the BDO team.  They efficiently and accurately answered all of our questions and clearly had a grasp of the detail of the underlying business.  As the deal process intensified, they made themselves readily available to help with our further analysis.  They were collaborative and insightful whilst maintain appropriate distance as a vendor-appointed team.  Towards the end of the deal, they went out of their way to be helpful and dealt with queries and were always on-hand to explain their analysis of key issues.  Both the financial and tax teams were excellent and I would readily work with them again."

Dan Adler, Partner, Apiary Capital LLP