Investment in REaD Group by Queens Park Equity backed Sagacity

Deal typePrivate Equity & Transaction Services
IndustryTechnology & Media
Sub-industryMarketing services & Technology
Client nameREaD Group

BDO has provided vendor financial and tax due diligence to REaD Group on its investment from Queens Park Equity backed Sagacity. 

REaD Group is a data marketing and insight agency that help its clients get closer to their end customer using its trusted marketing data, data quality and cleaning solutions. 

Founded in 1991 by Mark Roy, REaD Group supports a large blue-chip and enterprise client base principally across the financial services, retail and charity sectors.

The investment from Sagacity allows both firms clients a one-stop shop for clean, accurate and compliant data with market leading comprehensive  insights across the customer lifecycle.


“The BDO team did an excellent job. They leveraged their sector knowledge, were flexible where appropriate and were a great help in ensuring we told the value and story of our business. We are appreciative for their guidance and support throughout the process.”

Jon Cano-Lopez, Read Group, Chief Executive