MightyHive (part of the S4 Capital Group) intends to merge with Lens10, a leading Australian digital analytics consultancy. BDO provided due diligence and transactional support for this acquisition. The deal is subject to regulatory approval.
Lens10 was founded in 2010, and is led by Michelle McGrath, Robin Jowett and Dean Gingell and specialises in digital and analytics strategy, and data integration and optimisation across the Google Marketing Platform.
This merger will enable both MightyHive and Lens10 to meet the increasing demand for data and analytics in the Asia-Pacific region.
“BDO continues to enjoy working with the S4 team on their exciting journey, particularly during these challenging times. This project was our second in Australia and an opportunity to work with our colleagues down under. We would also like to thank our team in Melbourne, led by Mark Schiavello, for their contribution to this project, showcasing our global capabilities and coordinating seamlessly with our UK team. We look forward to working with Lens10 as it becomes part of the MightyHive family and to future transactions with the S4 team."
Conor Lambert, Transaction Services Director