S4 Capital's subsidiary MightyHive merges with Brightblue

BDO.LiveSite.Deals.DealTypeTransaction Services
BDO.LiveSite.Deals.IndustryTechnology & Media
BDO.LiveSite.Deals.ClientNameS4 Capital Plc

Brightblue Consulting is a UK-based data analytics and measurement consultancy business. 

Brightblue Consulting was founded in 2012 by Michael Cross after over a decade of consulting around predictive modeling and marketing ROI effectiveness. The company helps clients grow their sales and profits using a range of mathematical and econometric techniques to allow marketers to gain greater insight into their digital audiences. The company employs more than 25 mathematicians and econometricians working for clients including Co-op, Royal Mail and HSBC.

The merger builds upon MightyHive’s recently-launched data practice, adding deep probabilistic attribution expertise to its experienced and rapidly-growing team. 

BDO provided financial and tax diligence, SPA advice and tax structuring on the transaction.