MightyHive (part of the S4 Capital Group) has merged with Digodat, a leading Latin American data and analytics consultancy. BDO provided due diligence and transactional support for this acquisition.
Digodat was founded in 2015 by Alan Daitch and Mauro Giordano and provides a broad range of services around data including digital analytics audits and implementation, site optimization, data visualization and insights, predictive modelling, data engineering and training.
Merging Digodat into MightyHive builds on the existing S4 Capital analytics capabilities. It adds media buying and consultancy services for current clients of Digodat.
"Throughout our process with Digodat, the BDO team's responsiveness, industry knowledge, and management of in-country support allowed us to complete the successful acquisition of the leading web analytics firm of Argentina. In the wake of Covid-19, while the global economy was forced to adapt to remote, digital-only work environments, it was business as usual for the BDO team, who were able to operate completely virtually without delay to our process. After completing over a dozen transactions across Asia, Europe, Australia, North America and Latin America with S4, BDO fluidly operates as an extension of our own team. By pairing their deep understanding or S4's Digital First Mandate with BDO's own digital mindset, we were able to complete our diligence and close process in near record time and receive incredibly positive market feedback as a result of our timely close. Throughout the process, Conor and Iona were diligent advisors, overlaying with their BDO Argentina counterparts to join every local call as well as communicating to S4 leadership based in Europe, North America, and Asia on nearly a daily basis. The BDO team's ability to operate virtually on multiple transactions, in parallel, across capabilities and regions are only some of the reasons why I am glad to have BDO as our advisors and partners. "
Director of Corporate Development Mightyhive