Sale of Avid Gaming to Entain plc

Deal typeTransaction Services
IndustryRetail & Consumer & Technology & Media
Sub-industryConsumer & Technology
Client nameMiddlebrook Investments Limited

BDO provided vendor assistance to online sports and betting company Avid Gaming which was acquired by Entain plc.

Avid Gaming owns Sports Interaction, a Canadian online sports betting brand. Avid Gaming exclusively licenses the Sports Interaction trademark and provides proprietary online betting and gaming products and services to the Mohawk Council of Kahnawake ("MCK") and the Mohawk Online socioeconomic initiative. Mohawk Online, which is wholly-owned by the MCK, operates Sports Interaction in Canada. Together with Entain’s application for an Ontario licence, this acquisition provides an excellent opportunity to drive further growth.