Martech: 2020 and beyond
14 October 2019
The combined UK and US marketing technology sector is worth $65 billion – a significant increase from $52 billion in 2018 – and globally martech could be worth up to $121.5 billion. These are the headline findings of our latest research, conducted with support from WARC, the leading global media agency membership body, and Bristol University’s Centre of Digital Futures.
Discover what this means for the future of martech and how brand owners, technology vendors, media agencies and in-house marketing teams are responding. Which technologies are driving growth? What impact will the rise of investment in martech have on media spend?
The research captures the often differing perspectives of the agencies and brands that are investing in martech, and delves into the skills that businesses feel are required from marketers of the future.
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Due to rounding, some figures may not not sum to 100%*
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