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A UNIFYING CULTURE


Culture is a core component of our business strategy.

Our internal strategy is BUILD and the U stands for 'Unifying Culture'.

That means a culture where we are encouraged to be ourselves, are inspired and challenged, collaborative and successful.

 

"Once COVID-19 hit and the UK went into lockdown, our purpose, values and culture were about to be put to the test. Whilst, in the past, I have publicly stated that I subscribe to the philosophy that “culture eats strategy for breakfast”, the first thing I learned during the pandemic was that only businesses with a strong culture even get a seat at the table during a global crisis.

When we first introduced our Core Purpose – helping you succeed – it unlocked something very powerful for our culture. As we prepared for COVID-19, it was clear to me that we would benefit by ensuring that every decision we make, to keep BDO steady during COVID-19, is based on our Core Purpose: what will help our people, business, wider stakeholders and local communities successfully navigate this crisis?"

INVESTING IN OUR PEOPLE

 

EXPLORE OUR CULTURE AND PRIORITIES

As a purpose-led firm, our focus on Unifying Culture is crucial to us

Our Core Purpose

Helping ourselves, our people and our clients succeed

Discover

 

Our values

Learn more about our four values

Find out more

 

Our Vision

What is it and how are we achieving it?

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Wellbeing

Creating a positive working environment

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Be Yourself

We encourage our people to be themselves

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Citizenship

Making a difference to our society

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READ MORE IN OUR UNIFYING CULTURE REPORT

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