Acquisition of Idio Ltd by Episerver Inc

BDO.LiveSite.Deals.DealTypePrivate Equity & Transaction Services
BDO.LiveSite.Deals.IndustryTechnology & Media
BDO.LiveSite.Deals.ClientNameIdio Limited

BDO provided financial and tax vendor due diligence to Idio Ltd as part of a dual track sale and IPO process to maximise value for the shareholders.

Idio Limited (Idio) is a provider of artificial intelligence powered solutions to automate marketing for business to businesses enterprises. Idio utilises its proprietary ‘Content Intelligence’ artificial intelligence technology to predict the interest of individuals and automatically delivers relevant personalised experiences across digital channels.

Idio generates its revenue through annual license fees with a key focus on serving customers within the technology, information services and financial services sectors.

The acquisition accelerates the analytics and personalization roadmap for Episerver Customer-Centric Digital Experience Platform™ and strategically addresses the current and future state of buying experiences and expectations – the latter being unmet by most organizations.

"Thanks for your can do approach, always being available and flexibility as the project developed."

David Eldridge, Chairman, Idio Ltd

"BDO's Transaction Services team provided financial and tax vendor due diligence on Idio, which was seeking funding to accelerate its next stage of development. Ultimately, this due diligence supported the investment decision that was made by Episerver Inc when it acquired Idio." 

David Wright, Director, BDO